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Student

FAQ for exhibitors

All the practical information you require for your participation

  • Saco

    Saco is the organizer. Saco is a trade union confederation with 21 affiliated associations who together have almost 1 million members, university graduates or professionals with a college degree. 

    We also use our expertise in the academic work field to provide young people with tools for conscious career planning.

    Contact details

    Project manager: Claudia Kours, studentmassa@saco.se

    Exhibition centers

    These are the correct persons to contact regarding any stand orders:

  • Stockholm

    • Venue: Kistamässan
    • Fair is open: November 26th–27th, 9 am to 4.30 pm
    • Setup: November 25th, 7 am to 10 pm
    • Dismantling: right after the fair closes until 8 pm as well as the day after

    Malmö

    • Venue: Malmömässan
    • Fair is open: December 3rd, 9 am to 4 pm
    • Setup: December 2nd, 7 am to 10 pm
    • Dismantling: right after the fair closes until 8 pm as well as the day after

  • See delivery adress, moving in hour and visiting address for Stockholm and Malmö

     

  • Exhibitor badges are available from November 25th during move-in hours at the goods entrance which is the entrance outside the exhibitions' official opening hours as well as in the Service Centre. These need to be worn at all times during the exhibition and will give you access to the free exhibitor cloak room, the exhibitor lounge and exhibitor restaurant.

    During the official fair opening hours you will instead receive your exhibitor badge at the main entrance.

    Goods entrance Stockholm: Vågögatan 3, Kista

    Goods entrance Malmömässan is at the back/side of the building

  • Link to the exhibitor portal

    Each exhibitor will have access to our exhibitor portal, where you can control how your school/organization is presented to the visitors on www.sacomassan.se. On the portal you are also able to book seminars (if you like), our scanner app, as well as lunch tickets.

    The portal has been developed continuously throughout the last years, also during covid when we had digital fairs, so a few things are not relevant at the moment when we have physical fairs. Please have a look at the checklist below to see what you need to fill in and what you can skip.

    Further below you can also find video instructions. 

    Checklist – what to fill in and what to leave blank

    Menu "Booking information"

    • Please enter the public contact information that you want to be visible for the visitors.
    • The invoice tab can be left empty as we already received your invoice address through the booking form or by email.
    • Under the tab Digital extra orders you will soon be able to order lunch tickets in the form of a QR code. The used amount of lunches will then be invoiced to you after the fair.
    • Under My booking you can find a summary of what stand type and size you have ordered as well as any potential seminars that you booked.

    Menu "Digital content"

    • Please upload your logotype (150x150 px). It should not have a transparent background but rather white or another colour of your choosing. 
    • Choose an attractive title and short description for your organisation/school. Please describe what you offer the students and why they should visit your booth.
    • Upload an image or short video that will be shown next to your description. You can also add the same or a different video under the field for film carousel to be shown in this inspirational tool for visitors.
    • Provide the links to your social media accounts.
    • Add your educational programs (if any), you can even provide a description as well as a link and tick the relevant areas of interest.
    • SKIP: FAQ & downloads.

    Menu "Digital" --> "Searchability" (in the left-hand menu)u

    This is one of the most important features as it influences if and how the visitors will find you during their preparations for the fair. So please but some time on this!

    • Choose all relevant areas of interest that are relevant för you. These areas are available to the visitors to filter by.
    • You can also provide additional keywords that you have not yet mentioned in your description or that are areas of interest to be found through these as well.

    Menu "Seminars"

    Please read more in the section "seminars" in our FAQ.

    Menu "Leads Manager"

    With the help ouf ours leads function you can collect the visitors' contact info if they press the "I want to know more"-button in your profile. For this to work you need to put up at least one general reason for contact which they can choose. You can also add several, e.g. for different schools, geographical areas or study programmes.

    The leads manager will also generate a QR-code which you can print and put up in your booth so that the students can scan it there. You can also order our leads scanner app for an additional charge. Please get in touch if you are interested!

  •  

  • Stockholm

    Scandic Victoria Tower (right next to the fair in Kista)
    Book with 10% discount off the flex rate with booking code PRO10SE on Scandic Hotels website.

    Comfort Hotel Kista
    Book with Saco discount on this page, valid until October 25th.

    • 25/11–27/11: 1 695 SEK (single room) / 1795 SEK (double room) per night

    Malmö

    Best Western Malmö Arena Hotel
    Book with Saco discount on this page, valid until November 1st.

    • Single room: 1083 kr
    • Double room: 1253 kr

  • We offer our exhibitors the possibility to order lunch tickets (a QR code) through the exhibitor portal (under Digital add-ons). These QR are scanned and valid for eating lunch in the exhibitor restaurant. We will send the invoice to you afterwards. You are also able to pay directly at the fair by credit card.

    The price for one lunch ticket is 145 SEK exkl. VAT. Please order the right amount through the exhibitor portal. For example: if you are two people and eat both days in Stockholm, you should order 4 lunch tickets.

    Stockholm

    During move-in
    Exhibitor restaurant in the foyer: 11.00–15.00
    QR-code not valid this day.

    During the fair

    • Exhibitor restaurant in the foyer: 11.00–15.00
    • Extra exhibitor restaurant, one floor up in M45: 11.00–14.00

    There is also a café both inside the exhibition hall as well as in the foyer where you can buy food, snacks and drinks.

    Malmö

    During move-in
    Café cart from 10 am

    During the fair
    Exhibitor restaurant "Forest": 11.15–14.00

    There is also a small café inside the exhibition hall.

  • At Saco Student fairs you can hold short lectures (seminars) where you can tell the visitors more about your school or organization as well as the opportunities you provide. All seminars are included in a program that is marketed both digitally and in print before and during the fair.

    Seminars can be booked through the exhibitor portal and the price is 5,000 SEK for Stockholm (same lecture and time for both days) and 2,500 SEK in Malmö.

    How to book a seminar/lecture?

    1. Go to the menu tab "Seminar" in the exhibitor portal.
    2. Press "Add" on the top right.
    3. Enter a title and description for the seminar and tick all relevant areas of interest.
    4. Tick the checkboxes for the cities which you want to book this seminar for.
    5. Tick the checkbox for "Approve the booking" and then press save on the bottom right.

    Important: For Stockholm you will only put in one booking if you want one seminar – we will automatically allocate a time for it on both fair days (same time each day).

  • Most of you will have a stand package or budget stand that includes the necessary equipment, such as electricity and lighting, carpet, walls and furniture.

    However, in case you have booked floor space only or would like to order additional furniture, prints, decorations and similar, you will be able to do so through the exhibitor service at both Kistamässan and Malmömässan (Nordic Expo Service).

    Information about orders will be sent out in August and the deadline to order at standard prices is 31st of October in Stockholm and 4th of November in Malmö. After that prices will increase by 30%.

  • Please check in Rates & Booking or in your exhibitor portal, Booking information > My booking. Follow the link to Stockholm, Kistamässan and Malmö, Malmömässan.

Published: 2024-02-01
Updated: 2025-06-25